09 Jun
Evaluation Criteria YOUR SITE COMPARATIVE SITE 1 COMPARATIVE SITE 2
A. Content. RANK SCORE RANK SCORE RANK SCORE
1 The website gives complete and relevant information about the products/services potential customers may want.
2 Details and information, e.g specifications, presented in the site are easily understandable by  users.
3 The site has help functionalities, I.e. for clarifying information e.g. technical terms and specifications.
4 The site provides content that is unique and unavailable from the sites of its competitors.
5 The site provides complete information on prices of products/services
6 The site provides complete information on shipping details and information.
7 The site gives complete information on payment options, procedures, and policies.
8 The site gives feedback information on the products
9 The site allows users to enter feedback on products.
CONTENT SUBTOTAL
B. Functionality. RANK SCORE RANK SCORE RANK SCORE
10 The site is easy to navigate.
11 The site influences interactivity–it encourages users to “participate” in the site
12 It is easy for customer to enter relevant information, e.g. customer information, order details, etc.
13 The site provides a means for online transactions to potential customers.
14 The site provides a shopping cart for one-click shopping.
15 The site gives suggestions based on customer preferences.
16 The site provides hyperlinks to other sites that are relevant to the target cutomer.
FUNCTIONALITY SUBTOTAL
C. Authority RANK SCORE RANK SCORE RANK SCORE
17 The site provides relevant information regarding who are responsible for development and maintenance of the site, including information on the credentials of the webmaster.
18 Assurance is given to users on the website’s legality (I.e. official connection with the company) and credibility.
19 Assurance is given to users with regard to protection of information entered and submitted through the site for privacy and security purposes.
AUTHORITY SUBTOTAL
D. Attractiveness RANK SCORE RANK SCORE RANK SCORE
Total points:
OVERALL RANK

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