The month of March is also known as the women's month because of the notable female dates it contains International Women's Day (8th), Mother's Day (13th) and the Pink Network's 3rd Year Anniversary (18th). The Pink Network is 3 years this month. This means three years of supporting female entrepreneurs and business women with free advertising and advisory support helping them meet business expectations in the most effective manner. In celebration, here are some inspiring quotes and words of wisdom from out top women in management level. #Pressforprogress #BeInspired Watch our inspiring VideoRead More 0
Fastest growing financial institution in Nigeria, Keystone Bank Limited, has partnered with a ‘Cash Reward as-a-Service Company’, CeLD Innovations Limited, to launch a ground-breaking product, ‘CashToken’, a new age of hyper consumer centricity in Nigeria. The new innovative product, CashToken, which was formally launched in Lagos on Thursday April 19, 2018 at a conference tagged “500 Top CEOs Conference – Unleashing The Age of Hyper Consumer Centricity, is an electronic reward and celebratory gift commodity which costs only N30 (Thirty Naira). The initiative according to CeLD creates an avenue for every customer in Nigeria to have an opportunity for life-changing cash rewards every Friday night at the National CashToken draws, to be monitored by Alexander Forbes and audited by Deloitte. The product is designed to optimize customer loyalty investment for business, celebratory gift value optimization and public emotional equity for government. According to the Group Managing Director/ Chief Executive Officer of Keystone Bank Limited, Mr. Obeahon Ohiwerei, “At Keystone Bank, our vision as we begin our trajectory towards industry leadership is the enablement of new possibilities tied to our customer’s innermost desires as we connect our customers to a new era of Hyper Consumer Centricity; where every patronage of our bank is a life changing opportunity." “And so, the establishment of the World’s First Cash Reward as-a-Service Platform by CeLD is indeed not only most commendable but worthy of strategic support of forward looking businesses; hence the support of the Board of Directors and management of Keystone Bank Limited.” “We have also taken a decision to partner with CeLD to adopt this ground-breaking product, ‘The CashToken' as a Keystone Bank Customer Loyalty Reward Commodity. We believe every patronage of the bank should be a true life changing-opportunity with guaranteed cash for insurance, pension or savings.” “We therefore call on all industry leaders, business owners, governments and the celebratory gift industry to join us as we project this great African Innovation to the world stage. We believe that One (1) to Three (3) Billion people will receive CashTokens in five years across the world.’’ Ohiwerei concluded. Also speaking at the launch, Mr. Leo Stan Ekeh, Chairman of Zinox Technologies Limited said that products like CeLD are the kind of empowerment that today's startups earnestly require. “CashToken is the miracle of the 21st Century, and it's an innovation that makes business faster, and is transparent. It is an innovation that will bring growth to the economy of the country.” Ekeh added. Other speakers and guests at the launch include: Tunde Irukera (Director General Consumer Protection Council), Lanre Gbajabiamila (DG, National Lottery Regulation Commission), Mitchel Elegbe (GMD, Interswitch Group), Hon. Fuad Atanda-Lawal (Chairman Obalende/Ikoyi LCDA), Wale Olokodana (Enterprise Commercial Lead, Microsoft Nigeria), Bello Maigari (Executive Secretary, National Lottery Trust Fund), Alex Okoh (DG, Bureau of Public Enterprise,) and many more. Summarizing the essence of the epoch-making event, through a concise letter to the CEOs, Mr. Lai Labode, Founder and CEO of CeLD Innovations said: “the CashToken idea inspires a new age of HYPER Consumer Centricity, where the reward on every patronage is an incontrovertible life-changing opportunity and development of consumer emotional equity that will ultimately attempt to shape the several and individual preferences of the average consumer in the ever-competitive and volatile business world.”Read More 0
TW Magazine Special: Obeahon Ohiwerei GMD/CEO Keystone Bank bares his mind on Women Empowerment & Financial Inclusion.
TW: March is celebrated worldwide as International Women’s Month. It is also in this month that your female centric product the Pink Account, as well as your online platform Network and Marketplace were initiated three years ago. How well would you say this product has met the ideals for which it was set up, and is there any plan to push the envelope even higher? OO: Women play an essential role in the development and economic growth of any nation. Women empowerment is about improving the social and economic strength of women by creating opportunities that improve their business and quality of life. The Pink Account is Keystone Bank’s female empowerment product that meets the basic needs of women from all walks of life. Thus it appeals to the entrepreneur, home-maker, professional and the business owner. The main value proposition of the account is the Pink Network and Marketplace (www.pinknetwork.ng). This online platform was launched on March 18, 2015 and is targeted at female entrepreneurs and business owners, providing them with FREE advertising for their businesses. Other benefits are FREE online mentorship sessions, networking and training programmes. It is also an e-commerce enabled platform to sell products and services. TW: Since you assumed the mantle of leadership, a few months ago, what are some of the exciting discoveries you have made about your bank’s attitude and policy towards women whether as staff or clients? OO: I intend to maintain the bank’s commendable track record of employing a high number of female staff. Going forward, we will grow this further by aiming for a 40% - 60% ratio in the proportion of female-male management staff and employees. As part of our dedication to financial inclusion for all, especially women, we have re-engineered our banking process with flexible account opening requirements for women. TW: What new initiatives and services are you itching to introduce to the Nigerian female entrepreneur or professional? OO: As a bank, our focus is to provide more robust financial services that ease and support women in business. In the near future our strategy is to further position ourselves as the number one platform for female empowerment through the introduction of: • improved access to credit; • investment packages for women’s wealth creation; • health and business insurance schemes; • free online business courses; and • an annual exhibition and networking event. TW: This year’s theme for International Women’s Day is “#Press for Progress”. In what ways do you intend to imbibe this within your organisation? OO: Within our organisation, we are already working to increase the representation of women on our board of directors and at our senior management level. Other tactics include the introduction of: • a Pink Champion award scheme to recognise and encourage outstanding performance amongst the female staff; • a networking section on the www.pinknetwork.ng platform for our female employees, to accelerate their professional and personal development through interactive learning; and • the implementation of more development workshops and training programmes. TW: What would you say are your bank’s key strengths that give female customers the assurance they are safe banking with you? OO: Our corporate goal is to provide value-added services to our customers. Indeed, our sponsorships and collaborations are skewed somewhat towards female business owners as part of our broader Pink Network Women Empowerment strategy. For female MSME’s this means helping them meet their business expectations in the most effective manner. We recognise the unique financial needs of women and are geared to introduce a full range of financial products and services to support our female customers in achieving self-actualisation and prosperity. Our unique selling point is to give our female customers access to vital financial tools and resources including insurance schemes, investment opportunities and improved credit. We also have a focus on projects that empower women and assist them with short cycled loans while providing SME advisory to their projects. To achieve these and more, the strategy is to leverage on cutting edge technologies such as our revamped mobile banking app. TW: What are your thoughts and philosophies on women empowerment? OO: Research has shown that with the right support, women can provide the critical mass required for poverty alleviation and economic development. This is the reasoning behind Keystone Bank’s continuous support for women including professionals and entrepreneurs, to create opportunities and ensure that they are given their right of place.Read More 0