P.I.N.K. – Platform for Inspiration, Networking & Knowledge
“Women play an essential role in the development and economic growth of any nation. Women empowerment is about improving the social and economic strength of women by creating opportunities that improve their business and quality of life.”
OBEAHON OHIWEREI – (GMD/CEO Keystone Bank)
At Keystone Bank, we recognise the unique financial needs of women. Our focus is to provide more robust financial support and services beyond banking that ease and support female entrepreneurs, helping them meet their business expectations in the most effective manner.
We enable access to programmes that empower women and assist them with short cycled loans while providing SME advisory to their projects. Leveraging on cutting edge technologies such as our Pink Marketplace we provide free advertising to expand their businesses and enable them reach new markets.
Research has shown that with the right support, women can provide the critical mass required for poverty alleviation and economic development. This is the reasoning behind Keystone Bank’s continuous support for women including professionals and entrepreneurs, to create opportunities and ensure that they achieve self-actualisation and prosperity.
Keystone Banks achieves this through the following women economic empowerment initiatives:
The PINK ACCOUNT was designed specifically to meet the needs of our female professionals, home makers and SME customers. This account provides features and benefits that ensure success in the home, work and business lives of this core segment. Benefits include access to attractive loans, beautifully designed and customized Pink ATM debit card with stones, SME Toolkit and other opportunities for growth. Open a Pink Account
Launched on the 18th of March, 2015, the PINK NETWORK & MARKETPLACE is an online community designed to inspire and support female professionals and entrepreneurs. They are empowered with technology e-commerce stores, training, free online mentorship sessions, free exhibitions, seminars and other opportunities to succeed in business. The platform also facilitates social, entrepreneurial and inspirational interactions. This exciting digital community provides a free-to-use marketplace, with free advertising.
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Our commitment to growing MSME’s cannot be overemphasized, as they form the bedrock of the nation’s economy and drive economic growth from the grassroots of the society. Keystone Bank has solely and in partnerships, empowered indigent youths and women through trainings, exhibitions and other forms of learning to achieve smart sustainable job creation and income generation.
We have consistently won awards in recognition of our committed to promoting the social and economic development of communities by empowering youths and women.